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Friday, December 17, 2010

Cleveland radio station edits 'LeBron' out of Jay-Z track

There's a line in Jay-Z's "Empire State of Mind,"that talks about LeBron James. (I won't go into the details of what that line actually means, but you can check it out here.)

♫In New York♪

So even though the use is offensive in itself, it now is more taboo...especially in Cleveland.One area DJ has decided to cut James' name out of the song entirely.
In the Jay-Z/Alicia Keys hit "Empire State of Mind," the folks behind the scenes at Cleveland's KISS FM affiliate have decided to edit the word "LeBron" as found within the song's second verse. What was once "[If] Jeezy's paying LeBron, I'm paying Dwyane Wade(notes)" -- a reference towards the purchase price of an illegal drug -- is now relatively indecipherable as the two-time NBA MVP's name is edited -- or as female hip-hop star Missy Elliot calls, "flipped and reversed."
WFNY caught up with the man behind the decision, night time disc jockey ("Java") Joel Murphy, to discuss the move. Murphy tells us that the decision was more of an epiphany, but its one that the station feels resonates well with Clevelanders given their well-documented feelings towards the departed James.
"I was playing the song and realized that the word "LeBron" is as offensive to some people as the ‘Seven Words You Can't Say On The Radio,'" said Murphy. "Anytime one of those words shows up in a song, we either bleep it, cut it out completely or obscure it by flipping it backwards. So, I suggested to our programming dept that we should treat the name "LeBron" similarly."
LBJ and Jay Z