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Wednesday, December 1, 2010

NBA encourages fans to unite in fight on World AIDS Day

We always like to take pause for important causes.
While you've probably seen celebrities die digitally , the NBA want fans today to take part.

NBA Cares
As part of the NBA Cares Season of Giving, the NBA family will debut a new television and radio public service campaign to raise HIV/AIDS awareness in support of World AIDS Day on Dec. 1. Through a variety of collaborative efforts, highlighted by a partnership with the Greater Than AIDS campaign, the league and its teams and players will help increase awareness about HIV/AIDS and reduce the stigma surrounding the disease.

A new series of NBA Cares/Greater Than AIDS public service announcements -- featuring NBA stars Pau Gasol (Los Angeles Lakers), Al Horford (Atlanta Hawks), Russell Westbrook (Oklahoma City Thunder), and WNBA star Candice Wiggins (Minnesota Lynx) -- will debut on World AIDS Day and continue airing throughout the season. The PSAs will encourage fans to visit a dedicated information portal at www.greaterthanaids.org/nba.
Magic Johnson announced he had HIV
"As an 11-year-old boy living in Barcelona, the news that Magic Johnson was HIV positive deeply impacted me," said Pau Gasol. "Today, as a professional basketball player, I am grateful to raise awareness and funding for HIV/AIDS in the hopes that we will soon find a cure for this devastating disease."
Paul Gasol in Spain
In addition, players, teams and coaches will help to raise awareness by wearing special red-and-white apparel oncourt during games played on Dec. 1. Players will wear special adidas shooting shirts featuring the AIDS ribbon and headbands and wristbands provided by For Bare Feet. Coaches will wear red ties courtesy of Joseph Abboud. Teams will also host community events and special in-arena nights throughout the month.
"In the early days of the epidemic, the NBA was among the first organizations to speak out about AIDS," said Drew Altman, Ph.D., president and CEO of the Kaiser Family Foundation, which provides direction to Greater Than AIDS. "By joining with Greater Than AIDS, the NBA is showing great leadership in using the power of its brand, teams, and players to ensure that attention does not wane and, even more importantly, to confront the stigma that persists."