Kobe Bryant to be center of social game

Kobe Bryant will be the focus of a social media game co-produced by Endemol USA and 6waves.

Bryant's Facebook game

Players can win real Bryant-based prizes. Check it out.

Endemol USA will focus on securing sponsorships and brand integrations, while 6waves will manage the development and distribution of the game on social networking sites including Facebook and gaming sites.

The game will offer players the chance to win real prizes like Bryant-autographed memorabilia and tickets to Lakers games. Bryant will be involved in the creative development of the game.

*I hope this isn't another Farmville.