LeBron james just kicked off the LeBron "King" James Full Court Birthday Celebration which is a smart marketing scheme with an eleven-stop birthday tour where companies pay up to $500,000 to target their products and brand names to LeBron and his friends. Featured cities over the next four months are L.A., Chicago, Orlando and Atlanta.
*Say what you want be we think this is smart!*
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LeBron and Savannah on their red carpet |
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Dwyane Wade and Gabrielle Union arrive |
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Dwyane Wade and his date |
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