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Friday, December 31, 2010

Spotted: LeBron James Celerates 26th Birthday With His "Sponsors"

LeBron james just kicked off the LeBron "King" James Full Court Birthday Celebration which is a smart marketing scheme with an eleven-stop birthday tour where companies pay up to $500,000 to target their products and brand names to LeBron and his friends.  Featured cities over the next four months are L.A., Chicago, Orlando and Atlanta.

*Say what you want be we think this is smart!*

LeBron and Savannah on their red carpet

Dwyane Wade and Gabrielle Union arrive

Dwyane Wade and his date