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Friday, February 25, 2011

Video: Blake Griffin and Kia..A Slam Dunk Of A Commercial


From the moment Blake Griffin submitted his idea of jumping over a car for a dunk the NBA marketing gems went to work. They made sure it was a car by an NBA sponsor and then the positioning of the car, prime for the ad you'll now see running the rest of the NBA season

The end result a perfect dunk in a live dunk contest that is now a commercial. Blake may as well sign an endorsement deal with Kia, serious business. After all it is a business right?

How do you feel about this commercial and the marketing behind it? Clever or Obvious?

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