Linsanity to Woodsanity in NY

Just when everybody thought Linsanity was dead, Jeremy Lin and the New York Knicks have won 5 in a row. Since the resignation of former coach Mike D'Antoni, new skipper Mike Woodson has the Knicks Bal-Lin. In 5 games with Woodson, NY is pounding opponents by 18.6 points per game.

Lin has thrived in the fourth quarter, Amare has found his explosiveness, and Melo has bought into the team. With the win Wednesday night in Philadelphia, NY is only 3 games back of the Sixers in the Atlantic division. First place for the Knicks is huge, they would avoid the Heat and Bulls in the first round of playoffs.

Mike Woodson has been vocal, holding players accountable, and preaching defense. I have never seen the Knicks play with this much passion on D since the 90's. With a great finish and a nice run in the playoffs, Woodson could ink a nice extension in New York. Woodsanity!

Back to Linsanity, Jeremy was touted by Volvo to be their brand ambassador. This is a global sponsorship for Lin, Volvo is based in China and feels he can reach younger people to buy their cars. Lin's deal is for two years and the first commercials featuring him should debut this summer.

"The thing that attracts us to him are his qualities as a person. It's terrific what he's doing on the court, but he is also the first NBA player in 57 years with a Harvard degree, and he's the most searched athlete in China. It's this star power and personality which is the reason we wanted to partner with him and tell the story." - John Maloney, President and CEO of Volvo Cars North America.

- Genovese