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Friday, April 8, 2011

Hair Care Endorsement for Carmello Anthony

Who doesn't love hanging out in the barber shop? You can be there hours after your cut just shooting the breeze with the fellas. Everybody is in there to get clean and it's more than just a haircut. Now you can hear that old guy in the back yelling to a youngster "You better get some of that Carmello in your head". Yep Carmello is now linked to every barber shop.

Johnson Products Company has brought on it's first celebrity endorsement signing Carmello Anthony to a multi year endorsement deal. During the Fall of 2010 Johnson introduced it's Ultra Sheen Men's Brand grooming line, this is where Melo's speciality will be.

Johnson Products Company issued this press release...

The Ultra Sheen® Men™ grooming collection is targeted to the trendsetting man who has style and swagger. Today, no one better exudes the “trendsetting man” than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.

“We are very excited to leverage the strong position in the ethnic hair care space that Johnson Products has to launch our new men’s line. Our team sees a lot of opportunity and growth in the men’s sector which doesn’t typically get a lot of attention,” explained JPC CEO, Eric Brown. “Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community will certainly bring excitement to our new brand.”

Carmello had this to say...

“I am very excited about joining the team at Johnson Products Company. I have fond memories of Ultra Sheen® products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort,” said Carmelo Anthony. “Being a part of the Ultra Sheen® Men™ launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”