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Tuesday, April 12, 2011

CHARITY: Wheaties: Cereal to help you win

Wheaties Fuel has teamed with the Boys and Girls Club for a campaign here are the details.

Wheaties FUEL®, the first-ever cereal designed specifically to help fuel wins, recently launched its “FUEL a Future” campaign to empower parents and other mentors to help develop the next generation of champions through sports.

Kevin Garnett for Wheaties FUEL

Starting April 6, any adult can pledge to play one game of basketball with a child in their family or community at www.FuelaFuture.com. Wheaties FUEL will donate $1 per pledge to Boys & Girls Clubs of America. Wheaties FUEL guarantees a $50,000 donation to Boys & Girls Clubs and will donate up to $40,000 more based on pledges.*