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Friday, October 22, 2010

NBA players won't be wearing Concept 1's this season

Concept 1's
Here is a lesson for anyone in the market of creating an awesome product that may or may not enhance an athletes performance: don't brag about it, even if it's true.  

Adam and Ryan Goldston are twins from LA who crated a "magic" sneaker called Concept 1 that can help anyone who wears them jump higher than someone wearing plain lo' Nikes. Turns out the NBA frowns upon their players using anything that may give them an unfair advantage.  Without the endorsement of athletes, it's going to be interesting to see who would actually fork over $300.00 for shoes that are not exactly aesthetically pleasing.

Lime green and black? Is their target audience the Ninja Turtles? 


Casey said...

this is cool!